Licensing Factory 2009 – Festival in Rovinj

Time: from the 22nd to the 25th of September, 2009

Place: the former Tobacco Factory, Rovinj

Organization : Creata



From the 22nd to the 26th of September Rovinj will host the international symposium on licensing within the framework of growing markets titled «Licensing Factory New Europe – International licensing merchandising industry show conference».

The conference will gather some of the most influential figures of the regional an international film, TV and media industry, who will deliver lectures about licensed programs and present practical examples of their successful application. On this occasion Rovinj will host representatives of the «Walt Disney», «The Beanstalk Group», leading international company for brand licensing (their clients are Jaguar, Harley Davidson, Paris Hilton, etc.) and «Plus License», one of the largest agents and representatives for ownership in Europe.

During the conference Scott Milligan from the «Disney Institute» will deliver a lecture titled «From Inspiration to Innovation». Gregory J. Battersby, the most influential expert for intellectual rights and their commercialisation via licensing, the author of more than 20 books crucial for this area and consultant of the leading licensing  and merchandising companies, will speak about the practice of successful long-term business partners. Marty Brochstein, vice president of the «LIMA» Organization, will lead the participants through the process of choosing the right licensing program and procedures connected to this issue.

«Freemantle media» will disclose the secrets of their success as creators of the most popular TV shows all over the world (Idol, Got Talent, etc.).

This conference, one of a kind in this part of the world, purports to connect Croatian companies with the representatives of the most influential international licensing companies.


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